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“MASS CULTURE“ AND WHAT’S NEXT

In this article the issue of the transformation of mass culture, from its beginning to the modern times, was synthetically presented. The conclusion is that culture is indefinable; it is subjective response as well as the reflection of new behaviours, preferences or hierarchies of values. Nowadays, the voluntary participation in culture would mean institutional cquisition and of „self-culture”, controlling it with one’s mind and concious learning of schemes or standards derived from other cultures. The ideal solution would be to freely use both those worlds, retaining self-identity at the same time. The article was based on available dissertations, press sources and published research results.



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